You and your team of staff members have been working long and hard to come up with a striking trade show booth design, whose awe-inducing audio visual equipment will have attendees swarming your display. After completing all this preparatory work, wouldn’t it be nice to sit back an relax a little bit? Although you will be busy manning your booth like a pro at the next expo, one way you can take a load off your shoulders is by having participants do some marketing legwork for your brand.
That’s right, you may want to hand over the reins to attendees when it comes to generating a buzz about your business and its products. While you probably don’t want to blatantly inform potential customers that they are doing some of your dirty work, there are more subtle strategies that you could use to prompt participants to make strides in your marketing tasks.
Leverage attendees’ social tendencies
According to Meeting and Conventions magazine, in today’s world of technology, gaining a bit of press for your brand time is no longer dependent on wooing a couple of token reporters stopping by trade shows. Instead of vying for a very narrow spotlight that press professionals may cast upon your company, you are better off taking matters into your own hands and encouraging your average expo attendee to give you some publicity.
You may be wondering how regular participants could create a decent amount of hype about your products when they don’t have a press pass. Well, as modern marketing tactics and social media platforms continue to become increasingly intertwined, just about anyone can have their opinion heard when it comes to weighing in on organizations via online outlets.
“Now with social media, every attendee is a reporter,” Cara Kleinhaut, owner and founder of the event production company Caravents, told Meetings and Conventions. “It’s like this big megaphone all of your attendees can use to shout about your event.”
While other businesses could be clambering to land a piece in a printed publication, you may want to better invest your resources by outfitting your booth with iPad rentals and other audio visual technology that is constructive to social media efforts. By placing these tools in the hands of attendees, they will have the means to give your brand a shout out, which can be seen by an expansive pool of Internet users.
“When your attendees engage on social media, they’re broadcasting what’s happening to an audience within their circle of friends and associates that you may not have been able to reach before,” said Liz King, founder of Liz King Events, according to Meetings and Conventions.
“Anyone who wants to grow their event has to reach more people, but organizers don’t have the same reach as their 250 or 1,000 attendees do through social media.”
Make your booth photo-friendly
One of the most common social media methods employed by companies looking for trade show publicity is to have attendees share pictures relating to companies for promotional purposes. If you want to add an extra level of interest to these social media visuals, you may want to think about equipping your booth with props.
You can create a makeshift photo booth within your trade show display, having costumes, accessories and even music playing from your sound equipment rental to inspire participants. After attendees take these creative pictures, they can post them on their social network profiles – as can you on your business’ pages. These innovative photos could grab the attention of more users and encourage greater interaction, which would ultimately help you spread brand awareness to a broader scope of consumers.