Medical professionals can’t stop learning once they earn their degrees. In many states, doctors, nurses and other practitioners are required to complete regular continuing medical education to ensure that their skills are updated and to learn about recent innovations in medicine. Traditionally, healthcare providers would attend lectures at local universities or nearby medical facilities. In some cases, physicians would travel to other locations to participate in classes led by renowned experts and leading doctors. However, that practice may be coming to an end in the near future.
According to The Hospitalist, industry leaders estimate that medical professionals have CME budgets ranging from $2,000 to $5,000 with most falling between $3,000 and $3,500. While pundits can’t agree on a single figure, some say that the available funds are trending downward. Lenny Feldman, a hospitalist from John Hopkins School of Medicine, told the news source that budgets “certainly [are] not going up.”
This means that medical professionals have had to find alternatives to live lectures. The Hospitalist explains that many healthcare providers now participate in online CME classes to complete their credit hours without going over budget. The virtual sessions are similar to in-person versions in that presenters teach a group about a recent innovation or explain key details about the nuances of a procedure. The difference is that the educators are speaking to a live audience and doctors throughout the United States by using broadcast camera equipment rentals.
Online CME presents benefits to both medical professionals who need to meet certain requirements and institutions that conduct the courses. Understanding these advantages will help providers and presenters understand why they should consider virtual classes in the future.
How Online CME Benefits Medical Professionals
The primary benefit of online CME for medical professionals is the reduced cost. Healthcare providers don’t have to pay for travel, including plane tickets and hotel rooms, when they take online courses.
Additionally, online courses allow practitioners to participate in lectures with leading members of the medical community. With traditional courses, doctors were limited by their budgets, making it difficult to travel far to take a class led by foremost experts. Now, physicians and nurses can sign up and watch discussions with noted practitioners. This ensures that healthcare providers are being taught by the best educators possible. Ultimately, digital CME has improved access and strengthened the medical community.
Online CME Benefits Institutions, Too
Medical professionals are the only ones who benefit from online courses. While the education is advantageous for healthcare providers, web CME also presents ample rewards to institutions that offer classes.
Education companies, teaching hospitals and universities can all improve their revenue streams by going digital for future lectures. By using broadcast AV equipment rentals, these organizations can improve the reach of their next courses and find larger audiences than ever before. Because potential participants won’t be limited by their geographic locations or travel budgets, a course might receive attention from healthcare providers from all over the U.S. Additionally, the convenience of being able to watch a class online will likely mean that more people will participate so revenue will increase.
What’s more, presenters can use video equipment rentals to record the online CME lectures to create another revenue stream. The classes can be broadcast through on-demand platforms so that medical professionals can participate even if they were unable to watch during the initial showing. This means that an institution can generate income well after the actual lecture, which can be a boon for the bottom line.
Online CME is becoming more and more commonplace within the medical community. Healthcare providers and presenters should consider these benefits for their forthcoming classes.