The importance of effective stage design at a conference

Posted by | Audio Visual Services, Audio Visual Technology & Equipment, Conferences & Seminars |

There are many elements that go into a successful and effective conference. Streamlined organization, with no glitches in terms of scheduling, seating, equipment, labor, and venue coordination are an absolute must. Engaging and relevant keynote speakers are ultimately what your audience came for. Audio visual equipment and services that run smoothly, are engaging and are well organized can be a tremendous boost to your credibility. One underrated aspect of any successful conference is the stage on which all eyes are trained toward for much of the event.

The goal of any conference is to present information that either educates the audience or persuades them about the viability of certain goods or services. In order to do so, you must first draw them in and ensure that they remain engaged for the duration of your presentation. To this end, effective stage design, with the right audio visual technology in appropriate places and buttressed by aesthetically-pleasing visual backdrops, can make or break a conference in term of speaking to its audience.

“We see such a wide variety of stage sets; the lighting, trussing and staging is unbelievable these days,” Kevin Barosso, director of group sales for Terranea Resort in Rancho Palos Verdes, California, told Destination Meetings. “All of these meeting elements are not simply nice to have. They are must-haves, because they all contribute to the quality of the learning experience and the return on the meeting investment.”

The first and most important aspect of efficacious stage design is in the audio visual equipment that will be dispersed about the set and used to capture and maintain the attention of the attendees. In the 21st century, a presentation or speech that contains no audio visual services or elements is tantamount to lose and bore the audience to tears. With a generation that is growing more dependent on technology – and multiple avenues of technology at the same time – simply speaking to them will not produce effective results.

Instead, it is important to show graphic elements to cater to the visual learners, as well as interactive exhibits such as videos, touch screens, and more. According to Special Events Answers, working with the right vendor can alleviate tremendous stress and headaches from your event organization. The best vendors know exactly what kind of sound and video equipment you will need, where to put it and how best to use them. Some top vendors will even be able to help you design presentation elements that work best in terms of engaging audience members with your content.

Another important aspect to stage design is in the lighting. According to Behind the Scenes Events, it is much easier to create a vibrant and engaging atmosphere when the stage set allows for great lighting. This doesn’t necessarily mean the brightest lights illuminating a brilliant glare down on the stage and audience, as contrast and subtlety can be effective weapons as well. Whatever the case, having the correct vendor to acquire the appropriate lighting for your event can be an effective way to keep your audience members awake and engaged throughout the entirety of the presentation.

There are other elements to stage design that could come into play, such as drapery or associated props. Each stage should be designed depending on what kind of conference is being held, the venue, and your budget. No matter the event, the stage should never be ignored.

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