Attending a trade show is a great way to get your company’s name out to a wide audience of potential customers and partners, but it’s all for naught if no one even notices your booth. Don’t let your business get lost in the sea of exhibitions at the event. Make sure your company’s presence is unforgettable with these creative and practical ways to incorporate audio visual equipment into your booth to make your trade show booth stand out.
Make your booth interactive
Wandering around a trade show is fun for attendees, but they often won’t stop unless something catches their attention. With hundreds of booths to choose from, why should they spend extra time at yours? Give attendees a reason to stick around by making your company’s showing an interactive experience.
With an iPad rental, you can let attendees scroll through information about your company, check out your products and services and even play games, take surveys or add to your conversation. Affordable rentals will let you use multiple tablets, so you’ll never keep attendees waiting to explore your website and offerings.
Use social media in real-time
Social media is a fantastic way to communicate with your fans, but what makes it truly revolutionary is that it also allows your fans to communicate with you. Social media sites like Facebook and Twitter are two-way streets, so you’ll want to be sure your booth doesn’t just scroll through your own RSS feed, but also lets attendees make their own voices heard. A custom hashtag is a great way to give attendees – and even those who couldn’t make it to the event – a way to express themselves.
Use picture-in-picture technology on an LCD monitor rental to show off the latest tweets using your custom hashtag, and invite attendees and passersby to add their own.
Play some tunes
Music can have a profound effect on our mood. Playing some upbeat music around your booth will make your company’s presence fun and interactive. It’s also an easy way to convey your business’s values – for example, playing country tunes is one way a rural company can connect with salt-of-the-earth folks, while hip-hop and pop for an event planning firm promises to make any party a success.
Put together a playlist before the trade show and play your jams over the speaker system to attract some attention at the event.
One of the biggest benefits of attending a trade show is the networking. Trade shows are the perfect place to trade info with people who might be interested in working with you, helping you out or even buying from you.
Be sure you won’t miss out on even a single networking opportunity by setting up a digital way to connect at your booth. Letting attendees leave their names, email addresses and company info on a tablet or laptop rental is a great way to compile a list of the contacts you’ll want to be chatting with in the future. Adventurous companies might even ask attendees to connect with them on Twitter, Facebook or LinkedIn right from the booth.
Use multiple monitors
If all goes well, there’s likely to be a crowd of people gathered around your booth waiting for a chance to chat with you and try out all your offerings. However, nothing makes a passerby move on faster than a line.
Ensure that everyone can interact with your company at your booth by renting multiple monitors and tablets. That way, even a big crowd can all enjoy themselves at once, without having to wait around.
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