Trade shows for companies within every industry can benefit greatly from employing sophisticated technological solutions throughout their booths. When it comes to exhibitions geared toward businesses offering audio-dependent products, this need for advanced IT tools increases exponentially.
If you and your company is working in industries that heavily involve anything from music to video games, you may find that incorporating the latest audio visual equipment into your brand’s booth is next to necessary. While your goods and services could function on basic hardware like desktop computers, you know that the only way to properly showcase their revolutionary features is to display them in the most innovative manner possible. After all, the shock and awe value of your product presentations could take a major hit if the quality of the AV services on which you’re relying is poor or outdated.
The matter of utilizing topnotch technological equipment as you proudly carry out a demonstration of your IT department’s applications or play your production company’s latest track may not seem that pressing in the days leading up to a trade show. However, once you get there and set up shop among the throngs of your contemporaries and competitors, you may suddenly be struck with panic if you realize that your AV technology is not up to par with that of other corporate attendees.
Apps look snazzier with top AV equipment
For example, let’s consider the Inaugural Advanced Audio and Applications Exchange Trade Show and Conference, which is planned to be held in Boston, Mass., next September. Organized by the Massachusetts Convention Center Authority and Sitarian Corporation, this exhibition will allow the best of the best in the Audio and Applications industries to show off their most impressive developments. With businesses congregating to reveal revolutionary applications, software programs and computerized audio solutions, any company planning on participating should be ready to bring their a-game in terms of their use of AV equipment.
Think about how you would feel if you were partaking in this exchange and you were manning your technologically basic booth, only to look around and see that everyone else was displaying his or her product demos on the most current tablet model. Chances are, you would be wishing that you had outfitted your booth with iPad rentals as well so that your merchandise would have had the same wow-factor as other participants’.
Make your brand be heard at trade shows
This is especially true if your company directly deals with the audio industry. That means that if your business is based on offering consumers and other organizations software programs, websites or solutions that somehow handle high-resolution audio files, then you should be paying attention.
The Business Recorder explained that the quality of audio visual equipment used to highlight whatever products you are presenting at a trade show has a significant impact on how attendees perceive your offerings. No matter how much time and effort you may invest in developing your audio goods, the hardware you implement to showcase them plays a major role in ultimately making an impression on participants in terms of their quality.
“No artist goes into a studio and slaves for six months over each detail, to have their music listened to on a laptop and $5 headsets,” said music composer David Chesky.
To prevent having all of your hard work being all for naught, you should be sure to equip your trade show booth with the most sophisticated audio visual technology available. If you integrate top-tier sound system rentals into your displays and demonstrations, then you will be able to do your products justice and amaze attendees with how crisp and clear your audio features are. Not to mention, you will avoid being outdone by other corporate participants.