Global Meetings: Top Technology Challenges, Part I

Posted by | Audio Visual Services, Audio Visual Technology & Equipment, AV Technology, Meeting & Event Planning |

A 2-part overview of some of the top technology challenges meeting professionals face when planning a series of events in different countries.

The article will discuss and offer tips on how to deal with varying costs, language barriers, technical standards, and cultural differences concerning the work ethic and labor.

Professional meeting planners with the proven ability to execute international events really distinguish themselves from the pack. Of course, becoming a global meeting planner entails more than just adding a word to your CV. Although there is no doubt whatsoever that advances in the technology that is available have made planning international meetings easier, the fact is that the global meeting planner must be able to overcome a myriad of unique AV and technology-related challenges and obstacles that come with organizing meetings abroad.

Here are some of the most important issues when it comes to global meetings and events, especially as they pertain to AV and technology.

Part I

Varying Costs

When you undertake the planning of a series of meetings in multiple countries, working with a single vendor can help ensure you’ll receive consistent levels of service, however, it’s next to impossible to negotiate consistent pricing across the board for series of global meetings. The AV spend for a meeting in Japan may cost 3-5x as much for the same exact event in Mexico. Not to mention currency conversions… and the tax rules that can vary greatly from country to country. The key to success here lies with cultivating relationships with a global AV provider, this way; they’ll help ensure that you know up front about the varying costs.

Language Barriers

The term itself describes the difficulties faced when people who have no language in common attempt to communicate with each other. Somewhat of a misnomer, because in order to execute a successful international meeting, there can be zero barriers communication. Once the events’ main language for verbal and written communication is established (it may not necessarily be the local language) the challenge for the planner is to engage with a provider capable of supporting the event with the proper AV technology, i.e., soundproof booths for the interpreters, wireless receivers and headphones, transcription technology, mobile apps that adjust to whatever language the device is set to. Lots of complexity with many moving parts. If possible, work with a global AV provider who offers nothing short of a guarantee that all of interpretation needs and requirements will be met at the highest level.

Author Bio

Andrew Taffin, CEO of Tallen Technology Rentals, co-founded the Iselin, NJ-based company in 2002. A regular speaker at industry conferences and events, Andrew is also one of the founding members and former president, of the International Technology Rental Association (ITRA). For more information please email and visit

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