How to Capture Attention and Spur Creativity During Conferences

Posted by | Audio Visual Technology & Equipment, AV Technology, Meeting & Event Planning |

The first and perhaps most fundamental objective of any meeting and conference is to capture and hold the attention of the attendees. However, when it comes to the modern meeting audiences, especially those heavily represented by a Millennial demographic, the familiar standard hotel ballroom/classroom environment may no longer be sufficient. This is particularly true if the meeting is intended to foster innovation and creativity among attendees.

What role(s) can the A/V technology play in turning a meeting venue into a space that supports a lot of exercises and sessions where an environment conducive to creative thinking is required? Here are 3 areas of AV resources to consider: Interactivity, Mobile Devices, and Lighting.

An interactive experience is most effective (and most likely to spur creative thinking among attendees) when attendees deeply engage with the meeting. One of the best ways to do this is to produce a situation where the attendees think and act as if they were playing a game. When it comes to attendee interactivity and creativity, the big trend to watch here is “Gamification.” Gamification is using game mechanics and design for non-gaming purposes; in this case, the context would be making a game out of some part of an event or meeting. Events where groups of people convene to learn happen to be great opportunities for gamification.

Mobile Devices
Another prominent trend right now is the rise of meeting-specific mobile apps, which, along with the now-ubiquitous smartphones, tablet devices, phone/tablet hybrids or “phablets” all serve to foster attendee interaction. The real value of event apps comes from their ability to facilitate engagement and content distribution between attendees, speakers and organizers. For example, mobile devices and apps for events that offer features such as voice recording, video and photography can help attendees document ideas as they appear (such as on the back of a napkin or on a whiteboard) in a spontaneous and intuitive manner.

Lighting is one of the most important components of mood, ambiance, scenic elements, filming, and productions. It is also a well-known research-proven fact that extremes in mood are the ideal state of mind for creative thinking. In fact, research published in the Journal of Consumer Psychology shows that the more intense the lighting, the greater a person’s emotions — both positive and negative.

Author Bio
Andrew Taffin, CEO of Tallen Technology Rentals, co-founded the Iselin, NJ-based company in 2002. A regular speaker at industry conferences and events, Andrew is also one of the founding members and former president, of the International Technology Rental Association (ITRA). For more information please email and visit

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