Tips on how to host an effective webcast

Posted by | Audio Visual Technology & Equipment, AV Technology, Virtual Meetings |
Effective Webcast

In-person meetings could soon go the way of the cassette tape and the typewriter. With more companies going multinational in terms of customers, clients and marketplaces – all while travel budgets are being slashed indiscriminately – it has become wholly inefficient in terms of both time and cost to hold face-to-face meetings in person. To this end, webcasting has emerged as not only a useful, but in many cases a necessary component, of a globalized business community. Webcasting allows all interested parties to tune in to any meetings – assuming they have been invited – from any location in the world, as long as they have a computer or tablet, a working internet connection and the right software. However, from an organizer’s perspective, hosting an effective webcast requires more than just simply turning on the video equipment. Here are some tips on how to host an effective webcast.

Identify your target audience

It is extremely important that you consider the relationship between you and your organization, as the hosts, and your target audience. Keep in mind that with the wide reach of a webcast, your audience could be similarly varied. However, speaking to your employees around the world requires a totally different setup than speaking to your shareholders or pitching to a new group of investors or clients.

According to Thomson Reuters, it is also essential to consider your audience’s locations, which don’t necessarily have to be geographic. For instance, determine if users are accessing your webcast from your company’s internal network or through their own internet service provider. If broadcasting to far-flung corners of the globe, figure out the computing and connectivity capabilities of those unique locations. These questions will help you determine the webcast’s bandwidth requirements, as well as the limits which you can push. If your webcast will be broadcast to locations with poor infrastructure and audio visual technology, it might be best to keep the presentation simple and free of complicated multimedia.

Incorporate non-traditional media

Of course, if you are broadcasting the webcast to audiences with strong technological capabilities, disregard the aforementioned piece of advice about simple, multimedia-free presentations. According to BlueVolt, non-traditional media formats are often the most engaging and exciting aspects of webcasts. No audience member wants to sit through hundreds of PowerPoint slides being read verbatim to them.

There are all sorts of exciting multimedia formats available to hosts of webcasts. For instance, by using the right video equipment rental and the accompanying software, hosts can take advantage of split-screen video demonstrations to bring in a new dimension to your presentation. Photos or flashy graphics can also help break up the presentation and keep audience members tuned in throughout.

Encourage participation

As every college student knows, sitting at lectures and listening to people talk at you for hours on end can be mind-numbingly boring. On the other hand, seminars that encourage ample conversation and open discussion tend to be the most well-received among students. Treat your webcast in a similar fashion by encouraging participation as much as possible. This means not only in a question-and-answer section at the end of the webcast, but open participation throughout. Ensure that each location that will be broadcasting the webcast has been outfitted with the right sound equipment rental. Look for microphones and speakers that provide the best sound clarity and quality with minimal feedback or interruption.

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